Current activity

Our high specification, superior quality bikes have recently been used within 3 Regional Pub Companies as a Free Prize Draw mechanic at Pub level to encourage trial, upweight purchase and repeat visit of some well known lagers. The bikes were used as a promotional incentive for the customer. These helped drive footfall and repeat purchase. The mechanic was to purchase a pint and get a chance of winning the bike which was suspended above the bar, this was drawn at the end of each month.

The results of this campaign led to a 20% increase in sales in one Midlands Pub and the Bar Manager had the following comment to make.

"The impact of using these bikes has been amazing. Customers are buying more beer and coming back more often for a chance to wheel one away!! I'd definitely do this again" - Bar Manager, Midlands